Come on, Diageo. You can do better. October 8, 2008

Diageo has tapped P Diddy, Sean Combs, Puff Daddy, what the hell is he calling himself these days?, as spokesperson for their vodka, Ciroc.  They claim that he portrays sophistication, a trait that they liken to their product.

OK, I looked up the definition for sophisticated and I examined several synonyms:  wordly, cultivated, civilized, mature, refined.

Now, let’s examine P Diddy’s (or the artist formerly known as Puff Daddy??) history:

A dispute with a family-owned business

Cheating on Jennifer Lopez

Then there’s this

And this

And let’s not forget about the 1999 arrest for a stolen gun

I mean, really?  Sophisticated?  Maybe Diageo should look up the meaning of narcissism, egocentric, conceited and unlawful.  Seems more accurate to me.

Come on, just because this guy puts on a nice suit and drapes himself in diamonds and beautiful women does not make him sophisticated.